🛒 Improved cart-based targeting
With Cart rules, you can target visitors based on their product(s) or the product value in their cart. This is especially useful: - if you want to reach returning visitors who left the site without finishing the purchase in their previous session - if you want to show personalized product recommendations by offering relevant products or promotions - if you want to decrease the cart abandonment rate
What changed?
Previously you needed to enter the product id-s, but now OptiMonk can read your product catalog, so you can simply click on the desired product on a visual interface. This makes it much easier to set up your rule. Please note, that the product catalog works in Shopify and Shoprenter stores.
(If you are not a Shopify or Shoprenter user you have to insert a special JavaScript code into the source code of your site, in order to set up targeting, based on cart contents and value. Please find more details about the settings here.
How to set up a cart rule?
In the campaign settings, select Cart rules and set when should your message appear for visitors.
For example: - Visitors will see your campaign if any of the following products are in the cart. (Then select the desired products from your catalog.) - Visitors will see your campaign if the cart value is greater than "100".
You can also set a rule based on the total number of products, product types, or use exclusions - like "none of the following products".
Previously set cart rules are not affected
If you have used this rule previously with product id-s and it is still active in your campaign, you will still see the same user interface and nothing will change. If you would like to use the new Cart rules, you can delete this rule from your campaign and add the rule again.
