What's new on OptiMonk

https://www.optimonk.com/

Improvement
November 17, 2021

Personalize your popup with dynamic product name or product category

Thanks to our latest improvement, dynamic text replacement (DTR) now works with product names and product categories. If you're a Shopify store owner, this is a great opportunity to increase your sales by displaying relevant messages to your visitors.

How to use DTR on your popup?

Simply add a text element and add the following short-codes:

  • To use the product name add: [[shop:product_name]]
  • To use the category name: [[shop:category_name]]

Using DTR is extremely useful if you have a lot of category pages and products but you would like to use one campaign to give personalized promotions to visitors on a specific product or category page.

For example, if the user is browsing your Earrings category page, you can set up an exit-intent popup to promote a 20% discount on earrings. When the user visits the Bracelets category page, the same campaign will promote a 20% discount on bracelets.

How to target your campaign?

In the campaign settings, under "Select who should see the popup" add a new condition - "current page / URL". Here you can select "Category pages" or "Product Pages". If you want you can narrow it down by setting up the "URL contains" condition as well.

👉 Try it now and let us know what do you think!

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