There are times when we want to display our messages only within a specific time frame, such as during Valentine's Day or Black Friday, or only on certain days of the week, such as during office hours on weekdays or Saturdays. In these situations, OptiMonk's scheduling function can be very useful. However, as of now, you can only schedule your campaigns for a set date in your visitors' time zone. Fixed timezone scheduling would allow you to customize start and end dates depending on a specified time zone.